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2006-2007 ADVERTISING RATES
Effective January 1, 2006 (download as PDF)
4-color |
1x |
2x |
4x |
6x |
8x |
Special Positions
Consult Advertising Sales Office for availability. 15% premium applies for all requested placements.
Inserts
3 of every 4 pages @ applicable earned black-and-white page rate plus bind-in fee. Consult Advertising Sales Office for further information.
Business Reply Cards
1/2 - Page earned black-and-white rate plus commissionable bind-in fee. Consult Advertising Sales Office for production requirements bind-in and printing costs.
Demographics
Circulation:
117,000
Average Age:
41 years old Median Income:
$49,000 a year |
Full Page |
$7,315 |
$6,945 |
$6,580 |
$6,210 |
$5,850 |
2/3 Page |
$5,485 |
$5,210 |
$4,935 |
$4,660 |
$4,390 |
1/2 Page Isl. |
$4,755 |
$4,515 |
$4,280 |
$4,040 |
$3,805 |
1/2 Page |
$4,390 |
$4,170 |
$3,950 |
$3,730 |
$3,510 |
1/3 Page |
$3,290 |
$3,125 |
$2,960 |
$2,800 |
$2,635 |
1/4 Page |
$2,560 |
$2,430 |
$2,305 |
$2,175 |
$2,050 |
1/6 Page |
$1,830 |
$1,740 |
$1,645 |
$1,555 |
$1,465 |
|
B&W |
1x |
2x |
4x |
6x |
8x |
Full Page |
$5,850 |
$5,560 |
$5,265 |
$4,975 |
$4,680 |
2/3 Page |
$4,390 |
$4,170 |
$3,950 |
$3,730 |
$3,510 |
1/2 Page Isl. |
$3,805 |
$3,610 |
$3,420 |
$3,230 |
$3,040 |
1/2 Page |
$3,510 |
$3,335 |
$3,160 |
$2,985 |
$2,810 |
1/3 Page |
$2,635 |
$2,500 |
$2,370 |
$2,240 |
$2,105 |
1/4 Page |
$2,050 |
$1,945 |
$1,845 |
$1,740 |
$1,640 |
1/6 Page |
$1,465 |
$1,390 |
$1,315 |
$1,245 |
$1,170 |
|
Cover Rates |
1x |
3x |
4x |
Cover 2 (4-color only) |
$8,410 |
$7,570 |
$7,150 |
Cover 3 (4-color) |
$8,045 |
$7,240 |
$6,835 |
Cover 3 (black & white) |
$6,435 |
$5,790 |
$5,470 |
Cover 4 (4-color only) |
$9,140 |
$8,225 |
$7,770 |
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painters, drywall finishers, wallcoverers, glaziers, glass workers, floor covering installers, sign makers, display workers, convention and show decorators
MEDIA INQUIRIES:
Media inquiries may be directed to the office of the Communications Manager, Gavin McDonald -- 202-637-0707 or 202-351-8547 (mobile),
gmcdonald@iupat.org, 1750 New York Ave., NW, Washington, DC 20006
©2003--IUPAT, 1750 New York Ave., NW, Washington, DC 20006
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