In early spring, President Obama’s veteran campaign staff in Chicago confronted the question that would ultimately determine the presidency: how to run against Mitt Romney?
“The most striking data we saw early on was on the ‘understands problems of people like me’ question,” said a senior White House official involved in the discussions. “Into the summer, Romney was in the teens in this category.”
The choice was made. The onetime campaign of hope and change soon began a sustained advertising assault that cast Romney as a heartless executive, a man who willingly fires people and is disconnected from how average Americans live their lives — an approach reinforced by Romney’s mistakes along the way.
Read more at The Washington Post.